What is 4D cinema?
Everyone has heard of 3D cinema but the London Eye trumps the rest with 4D cinema! The small cinema features the latest 3D projection technology plus cutting-edge wind and snow machines, vibrating floor and specially designed olfactory technology. You guessed right, it produces smells!
What can I see?
The lucky few to get their hands on The London Eye 4D Cinema tickets can expect a four minute film that follows a little girl and her father as they take a flight on the iconic observation wheel. The pair enjoy a birds eye view of the city and also watch The London Eyes famous New Years Eve fireworks, and you are right with them too.
Who created the film?
The movie’s director and screenwriter is Julian Napier. He said he was “delighted to work on such an innovative and exciting project: bringing cutting edge cinematic techniques and technology to one of the countrys and the worlds most iconic landmarks. We are truly at the outset of a new and exciting era for 3D film making, and the London Eye 4D experience is right up there, leading the way”.
How much did the 4D cinema cost?
The 4D cinema project has cost London Eye owners Merlin Entertainments a cool £5 million and is part of a 17.5 million investment in the London Eye.
How much does a ticket cost?
The London Eye 4D Cinema tickets are included in the price of standard admission to The London Eye. A flight on The London Eye costs £17.00. The attraction is open right now.